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Solutions
Personalization AI
Language AI
Forecasting and Planning
Marketing and Sales AI
Predictive Modeling
Anomaly Detection
Vision AI
Fraud and Security
AI for IT Operations
Discrete Optimization
MLO
ps
Model Hosting and Data Pipelines
Drift, Observability and Explainability
Real Time ML Feature Store
Vector Matching Engine
Human-AI Champion-Challenger
View All
Research
Company
About Us
Culture
Press
Case Studies
Jobs
Log In
Case Studies
ALL CASE STUDIES
Financial services
Marketing
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Retail
Software
A multi-product software company
The company used Abacus.AI to score and prioritize leads to efficiently allocate its sales and marketing resources
Problem
The company wanted to optimize marketing and sales resources by prioritizing the leads to target
Solution
Trained and deployed an Abacus.AI lead scoring model that helps the Company determine the top leads to target
Results
Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth
7X improvement in conversions
Trained on ~10M leads
Handled 2Bn+ events
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