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PREDICTIVE MODELING
B2C Subscription Organization
The company used Abacus.AI to reduce customer attrition and increase revenue using a predictive model for identifying at-risk customers
Problem
Existing models were not accurately identifying the customers likely to churn, resulting in lost revenue
Solution
The company used Abacus AI Customer Churn solution to develop a model to accurately identify, and engage with, customers most likely to churn
Results
The company reduced customer churn, and achieved higher growth and revenue
Deployed a model that makes 5m predictions/month
4x improvement in accuracy
Reduced customer churn by 20%
PREDICTIVE MODELING
Food & Beverage Consumer Goods Company
The company used Abacus.AI to optimize marketing efforts by targeting leads with high conversion potential, significantly improving efficiency and sales outcomes
Problem
The company wanted to optimize sales and marketing resources by prioritizing leads to target over large amounts of data
Solution
The company used Abacus. AI Predictive Lead Scoring solution to develop a model to accurately determine top leads to target
Results
The company improved sales and marketing efficiency and increased conversion rates
Improved conversion rates by 7x
Trained a model on 10M rows of data
80% accuracy
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