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Case Studies

ALL CASE STUDIES

AI Agents

OPTIMIZATION

Marketing Spend Optimization

The company used Abacus's traffic forecasting model to find the optimal distribution of the marketing budget across different media channels

Problem

The company needed help optimizing for maximum footfall in their retail stores for a fixed marketing budget

Solution

Abacus provided a traffic forecasting model and an optimization tool to optimize the distribution of the marketing budget across different media channels

Results

Accurate traffic predictions and efficient allocation of marketing spends

96% accuracy in traffic predictions

forecasts up to 13 weeks in advance

15% increase in footfall

OPTIMIZATION

Price Optimization

Abacus helped the company discover the ideal price point for its products, optimizing for the highest revenue/profits

Problem

The company struggled with figuring out the ideal price points for its product

Solution

Abacus provided a regression model to deduce the products' price sensitivity and ideal price point

Results

The company improved profits and revenue

improved net profits per guest by 10%

90% accuracy in price sensitivity deductions

ease of price experimentation without losing customers

AI AGENTS

Shopping Recommendation Engine

The company implemented Abacus.AI's AI agents to enhance customer service and offload general tasks from employees

Problem

The company faced challenges in providing efficient and personalized customer service experiences

Solution

Abacus implemented an AI-driven web application for in-store customers, which provides personalized product recommendations and a chatbot to answer queries

Results

Improved customer experience

20% decrease in customer fall-offs

automated 80% of Customer support

reduced operational costs by 10%

STRUCTURED ML

Predictive Models In Sales And Marketing

The company used Abacus.AI to score and prioritize leads to efficiently allocate its sales and marketing resources

Problem

The company wanted to optimize marketing and sales resources by prioritizing the leads to target

Solution

Trained and deployed an Abacus.AI lead scoring model that helps the company determine the top leads to target

Results

Lead scoring helped the company optimize its sales & marketing resources and achieve higher growth

7X improvement in conversions

trained on ~10M leads

handled 2Bn+ events

AI BRAIN

Transcription Analysis

The company used Abacus.AI to streamline customer service operations by automating the analysis of call transcripts

Problem

The company spent too much time and resources manually categorising call transcripts to improve customer service

Solution

Used text classification and extraction solutions to build a model that could analyse the call transcripts

Results

Increased workplace efficiency, nearly eliminating manual reviews

improved productivity by 30%

automated transcript reviews with 99% accuracy

aggregated data from 100+ datasets

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