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Case Studies

OPTIMIZATION

Marketing Spend Optimization

The company used Abacus's Traffic Forecasting model to find the right distribution of market spend across different media channels

Problem

The company needed help with in optimising for maximum footfall in their retail stores for a fixed Marketing spends

Solution

Abacus provided Traffic Forecasting Model to optimise marketing spend in various advertising channels with and provided an optimisation tool

Results

Accurate Traffic Predictions and efficient allocation of marketing spends

96% accuracy in traffic predictions

Forecasts up to 13 weeks in advance

15% increase in footfall

OPTIMIZATION

Price Optimization

Abacus helped the company discover the best price point for its product optimising for highest revenue and profits

Problem

The company struggled with figuring out the ideal price points for its product

Solution

Abacus provided regression model to deduce price sensitivity of the products and ideal price point

Results

Company improved profits and revenue

improved net profits per guest by 10%

90% accuracy in price sensitivity deductions

ease of price experimentation without losing customers

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